This luxury 550sqm modern family home in Elstree represents one of Convert Construction’s most ambitious new-build projects to date. Designed and constructed from the ground up, the property embodies contemporary living through its minimalist aesthetic, generous proportions, and refined material palette. Commissioned by a banker family with the intention of long-term rental, the home was conceived to balance luxury, durability, and timeless appeal — a residence that would remain elegant and functional for years to come.
Challenges
The main challenge of this project was managing the scale and precision required for a new-build of this size and complexity. Coordinating the installation of 6000 sqm of tiling demanded exceptional planning, quality control, and craftsmanship to maintain consistency across all surfaces.
Integrating the glass lift and extensive glazing into the structural design required close collaboration betweenengineers and architects to ensure both safety and aesthetic harmony. Additionally, as the property was intended for long-term rental, materials and finishes had to balance luxury with durability, ensuring longevity without compromising on style.
Maintaining the minimalist aesthetic throughout such a large home required discipline in design and execution — every junction, surface, and finish had to be perfectly aligned to achieve the desired clean, contemporary look.
Key Stats
Location: Elstree, Hertfordshire
Property Type: New-build modern family home
Size: 550 sqm
Scope: Full design and construction
Features:
Five bedrooms and five bathrooms
Internal modern glass lift for comfort and accessibility
Minimalist design with glass, glossy surfaces, and marble finishes
6000 sqm of tiling — the largest tiling area in Convert Construction’s 20-year history
Solid floors with underfloor heating throughout
Large windows and glazed railings enhancing natural light
Walk-in wardrobes and sleek bespoke joinery
Designed for long-term rental with a focus on durability and sophistication
The brief called for a spacious, light-filled home that reflected a minimalist, modern aesthetic while offering the comfort and practicality required for family living. The design centred around open-plan spaces, clean lines, and a restrained material palette dominated by glass, marble, and polished finishes.
A key feature of the home is the internal glass lift, designed to provide effortless vertical circulation while serving as a striking architectural element. Expansive windows and glazed railings flood the interiors with natural light, creating a sense of openness and connection between floors. The interiors were finished with solid flooring and underfloor heating throughout, ensuring both comfort and energy efficiency.
The project also featured the largest tiling area in Convert Construction’s history — over 6000 sqm of marble and porcelain tiles meticulously installed across floors, bathrooms, and feature walls. Every detail, from the walk-in wardrobes to the bespoke joinery, was crafted to achieve a seamless, luxurious finish that aligns with the client’s vision for a high-end, low-maintenance property.
The completed 550sqm home in Elstree stands as a testament to modern design and construction excellence. The combination of glass, marble, and polished surfaces creates a bright, elegant environment that feels both expansive and refined. The internal glass lift, open-plan layout, and extensive use of natural light define the home’s contemporary character, while the underfloor heating and solid flooring ensure lasting comfort.
This project showcases Convert Construction’s ability to deliver large-scale, high-specification homes with precision and sophistication. The result is a luxurious, functional residence that embodies modern family living — a timeless property designed for comfort, style, and enduring value.
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